Nature Valley
Brand Design
Led brand design and creative development for Nature Valley across packaging, digital, social, video, retail, and experiential channels, partnering with cross-functional teams and creative agencies to bring cohesive brand experiences to life.
Packaging Design
Led 15-product packaging redesign, helping establish a unified brand identity and balancing brand consistency, shelf appeal, and shopability while contributing to a long-term packaging roadmap.
Brand Guidelines
Developed 20 product style guides to strengthen visual consistency and guide brand execution across product and marketing touchpoints, from web and social to experiential and in-store.
Content Creation
Created hundreds of pieces of content, partnering with professional photographers, food stylists and social influencers.
Creative Strategy
Leveraged brand research to concept the Nature Valley “Crumbs” Giphy campaign, generating 150 million views (including 126 million earned views) and driving a 10-point lift in brand recommendation intent.
